Have you read that post written by Matt Cutts, the head of Google’s Webspam team on his personal blog? It is called ‘How to report paid links‘. I understand that our friends from Google want to fight with spammers in order to make the SERPs better, and it’s ok, I think. Even though I’m SEO, if Google will find ‘gold‘ solution for recognizing paid links, it won’t hurt my business. They want to kick many people straight in the ass (like guys from Text Link Ads, for e.g.), but it won’t hurt ANY of my sites, in fact.

The more I think about it, the more I became a fan of Google’s Webspam team. Natural links inside, paid ones outside. Spammers outside, high-minded webmasters inside. Filthy riches with crappy sites on the bottom, quality sites on the top. The less customers buy text link, the more people are interested in AdWords. The more advertisers in AdWords, the better cost per click on my sites. The bigger revenue I get from AdSense, the bigger revenue other companies have to offer if one wants to make me interested in participating.

But sometimes when I read notes like this one I start to be afraid that one will go too far someday. Someone can go too far, and hurt too many. It’s not our guilt that Google have problems with facing spam, paid links, and other ‘dirty‘ things that hit an algorithm. That is a real source of Google’s problems with fighting with spammers. They have to be careful. Very careful, and very guarded…

But what’s about pop keyterms, like ‘ringtones‘? Well I will try to paint another picture for you, maybe I will do it tomorrow.